During Web Week, we are turning to eCommerce and interviewing six experts. Today we chat with Chris Lema from Liquid Web and Chris Lema.com.
Tell our readers a little bit about yourself.
I’m a blogger, a coach, a product developer and a public speaker. During business hours I run the product development and marketing efforts around the Managed WordPress Hosting product at Liquid Web. When I’m not doing that, I’m working with friends and clients on their eCommerce efforts.
What was the coolest thing you saw happen in the eCommerce space in 2016?
I think the rise of “purchase online but pick up in person” finally crossed 50% in 2016 – making it an incredible trend that I don’t think a lot of people considered just a few years ago. I know I believed it would happen years ago and kept holding out for it to become a normal thing, and this year I think it crossed into mainstream. This is potentially the best of both worlds – because it creates a low-touch, low-friction purchase with an opportunity for human connection.
Share with our readers an eCommerce site you worked on or found particularly interesting this past year.
We just did a 6-figure course launch on CareyNieuwhof.com.
Now time to look to the future. Tell us your prediction for what we might see coming to eCommerce in 2017?
I think there’s going to be a bigger push for faster mobile sites and mobile purchasing in 2017. I also think we might see more funnel work become mainstream with WooCommerce, for easier upsells. But that’s two predictions because I’m hedging my bets. 🙂
Give us your one best tip for anyone who is considering starting their first online store.
Spend more time planning, less time coding. The right business model, the right pricing, the right copy is super important and doing those wrong simply because you didn’t account for the time it takes is a major (and common) mistake. So plan ahead and focus on what’s key.
Lastly, tell us what was your favorite place to shop online for the holidays and why.
Every year I buy a few friends a special advent calendar, where each day opens up a little present of whiskey.
Also check out his post about his prediction for Push Notification Automation around eCommerce in 2017.